NAB Private Wealth

Completed at Principals

Creation of a new singular customer value proposition bringing together NAB's three compelling wealth management services around their ultra and high-net worth clients. Combining NAB Private banking and lending expertise, their investment strategy and advice expertise in JBWere (supporting and building generational wealth and purposeful contribution into the future), and the investment tools of nabtrade.

The project pushed for a sophisticated, authentic visual platform to showcase this compelling proposition, and a fresh take on modern premium that reflects the depth of understanding of their clients’ lives.

Visual identity - Art direction - Photography - Rollout - Digital