Nufarm

Completed at Principals

The competitive landscape in the agricultural solutions market was being dominated by a handful of large global players. Nufarm identified they needed to stand out to ensure current and future success.

We were tasked with modernising the existing brand, designed around a broader, more approachable toolkit that would become the benchmark in the crop and agricultural solutions market. One that not only reflected Nufarm’s point of difference, but also created an experience that solved customer, staff and reseller needs.

Visual identity - Design - Photography - Guidelines - Digital